LEAD Group: 55% Traffic Boost & 70% Lead Quality Improvement
55%
Increase in Organic Clicks
54%
Increase in Top-of-Funnel Leads
24%
Increase in Keywords in Top 10
10%
Deal Creation Ratio Improved
About The Project
LEAD Group is a leading ed-tech company dedicated to transforming schools through technology-based solutions. They partnered with us to address specific SEO challenges and improve the quality of traffic and leads coming to their website. Our engagement focused on optimizing their website’s organic performance by targeting relevant audiences and enhancing user experience.
India
Location
6 Months
Project Duration
Ed-Tech Industry
Industry
Our Implementation Process
- Needs Assessment
- Keyword Research & Competitor Analysis
- Audit & Content Strategy
- Technical Optimization
- Conversion Rate Optimization
- Implementation & Monitoring
Challenge
Irrelevant Targeting: The website initially targeted parents, students, and teachers alongside schools. This approach generated a large volume of irrelevant leads that did not convert into business.
Content Misalignment: Blog pages catered to searches by parents and students, leading to irrelevant traffic. The NEP 2020 solution page’s drop in rankings was due to less in-depth content compared to competitors.
Technical Issues: The website faced problems like duplicate content, hreflang tag misconfiguration, outdated pages, and content cannibalization.
Impact of Algorithm Updates: The August 2023 core algorithm update penalized content misaligned with user intent, causing a significant drop in traffic.
Conversion Issues: High-performing pages lacked proper CTAs, failing to convert traffic into leads.
Site Speed & Health: The site’s technical health was at 63%, and page speed needed improvement.
Solution
Keyword Research & Content Gaps
Conducted thorough competitor analysis to identify high-potential keywords and topics. Created new blog content aligned with schools’ needs.
Content Optimization
Optimized existing pages for school-targeted keywords.
Rewrote irrelevant content to focus on relevant audiences.
Merged duplicate content to avoid cannibalization.
Technical Fixes
Implemented hreflang tags for multilingual pages.
Fixed duplicate content issues.
Redirected similar pages to a single optimized version.
Conversion Rate Optimization (CRO)
Added compelling CTAs and banners on high-traffic pages.
Used heatmap analysis via Microsoft Clarity for optimal placement.
Regular Updates & Monitoring
Updated outdated pages and continuously monitored results to ensure alignment with goals.
Enhanced Page Speed
Improved mobile and desktop page speeds to 99 and 100 respectively.
Results
- 55% Increase in Impressions: Improved visibility in search results.
- 51% Growth in Non-Branded Traffic: Focused efforts on relevant audiences.
- 24% More Keywords in Top 10: Boosted rankings for critical keywords.
- 54% More Relevant Top-of-Funnel Leads: Attracted quality traffic.
- 70% Drop in Irrelevant Leads: Significantly reduced irrelevant inquiries.
- Deal Creation Ratio Improved: Increased from 2.86% to 12.07%.
- Reduced Non-Target Leads: Dropped from 37.14% to 8.62%.
- Enhanced Site Performance: Page speed for mobile and desktop increased to 99 and 100.
Transform Strategy and Data into Growth
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