Fullinfaws College Scales Admissions with 150% More Walk-ins, 25%+ Growth & 12.1x ROAS

150%

Increase in Walk-ins

12.1X

Return on Ad Spend

25%

Admission Growth

About The Project

Fullinfaws College, located in Bengaluru, offers both PUC (Pre-University) and degree programs, including BBA, BCA, and B.Com. With a mission to nurture future leaders through quality education, they partnered with Growth Strats to scale their admissions and establish stronger brand visibility in a highly competitive market.

Client Goals:

Drive awareness for both PUC and Degree programs among students and parents
Generate high-quality leads and convert them into admissions
Establish Fullinfaws as a trusted, modern educational institution in Bengaluru

Bengaluru India

Location

4 Months

Project Duration

Education

Industry

Our Implementation Process

Local Awareness Campaigns
Google Ads Optimization
Call Focused Campaigns
Launched Pmax Campaigns
Meta Ads Targeting Enhancement
Creative & Engagement Optimization

Challenge

Before working with Growth Strats, Fullinfaws faced:

Limited Awareness: As a newer institution, Fullinfaws struggled with brand visibility among parents and students in the locality.
Admissions Dependence on Offline Promotions: Heavy reliance on word-of-mouth and offline promotions with limited digital presence.
Lack of Data-Driven Insights: No structured approach to track campaign performance or optimise lead quality effectively.
Time-Sensitive Campaign Windows: The need to align marketing efforts with academic calendars like SSLC and 12th results for maximum impact.

Solution

Phase 1: Digital Foundation & Campaign Rollout

Deployed a two-pronged marketing approach focusing separately on PUC and Degree admissions based on their academic cycles.
Leveraged Google Ads and Meta (Facebook/Instagram) to target both students and parents with precision.
Built distinct creative themes such as “Shape Your Future,” testimonial-driven ads, urgency offers, and placement success stories to build trust.

Phase 2: Optimisation & Experimentation

Switched to Call-Focused Campaigns after identifying that direct phone calls generated significantly more qualified leads compared to form fills.
Ran Localised Awareness Campaigns within a 6 KM radius to build familiarity among prospective students and parents.
Launched Performance Max Campaigns to enhance local intent traffic and boost Google Business Profile engagement.
Continuously A/B tested creatives, messaging, and campaign formats for optimal results.

Results

150% Increase in Walk-ins: Compared to last year’s 100 walk-ins, this year Fullinfaws recorded over 250 prospective students visiting the campus.
Admission Growth:
- PUC Admissions grew by over 25%, crossing 100 confirmed enrollments.
- Degree Admissions saw strong momentum with 20+ confirmed enrollments, a solid start considering it’s the institution’s first major digital push for degree programs.
Achieved a whopping 12.1x ROAS from our optimised and structured campaigns
Higher Lead Quality: Transitioning to direct call campaigns and optimised awareness ads significantly improved the quality of inquiries.
Stronger Brand Visibility: Local students and parents now recognise Fullinfaws College as a credible educational institution, resulting in higher conversion rates from inquiries to enrollments.

Key Takeaways

Call Campaigns Deliver Quality Leads: Focus on phone call ads resulted in higher conversion potential versus traditional form fills.
Localised Awareness Drives Impact: Hyperlocal campaigns ensured Fullinfaws became a familiar, trusted choice in the community.
Creative Experimentation Works: A mix of video testimonials, urgency offers, and placement success messaging boosted engagement and lead generation.
Data Integration is the Next Step: Connecting CRM, capturing UTM parameters, and passing GCLID/FBCLID back to ad platforms will further refine lead tracking and campaign performance.

Client Testimonial

I worked with Arvind (Growth Strats) for over a year on content and SEO. They definitely know their job

Aurian de Maupeou

Cofounder - Selectra

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