+20% Patient Growth & 93 Hyper-Local Rankings in Multi-Location Dental Campaign
+20%
growth in new patient bookings
240
Top 3 keyword rankings improved
100%
Organic traffic increased
About The Project
A leading multi-location dental clinic chain with operations across multiple cities, offering general, cosmetic, and emergency dental services. The objective was to increase patient acquisition, strengthen local search presence, and ensure campaigns were clinically relevant and data-driven.
US
Location
1 Year
Project Duration
Healthcare
Industry
Our Implementation Process
- Clinician Alignment
- Geo-Targeting
- First-Party Activation
- Programmatic SEO
- Local Optimization
- Link Building
Challenge
- Highly competitive dental market with multiple local competitors.
- Inconsistent online presence and lack of precise geo-targeted paid campaigns.
- Marketing not fully aligned with clinicians’ high-value treatment priorities.
- Underutilized first-party patient data for retention and re-engagement.
Solution
1. Clinician-Aligned Local Marketing
- Collaborated with clinicians to identify high-value procedures (implants, Invisalign, emergency dental care).
- Developed customized ad creatives and localized messaging for each market.
- Ensured campaigns reflected clinical expertise to build patient trust.
2. Paid Media Activation
- Ran geo-targeted Meta Ads and Google Search Ads focused on a 5-mile radius around each clinic.
- Activated first-party patient data for appointment reminders and patient re-engagement campaigns.
- Launched awareness ads to support new clinic openings.
3. Programmatic SEO
- Scaled hyper-local landing pages using programmatic SEO.
- Increased hyper-local keyword rankings from 16 to 93.
- Achieved 27 keywords ranking in the Top 10 within 1 month.
4. Technical & Content SEO
- Switched to Call-Focused Campaigns after identifying that direct phone calls generated significantly more qualified leads compared to form fills.
- Ran Localised Awareness Campaigns within a 6 KM radius to build familiarity among prospective students and parents.
- Launched Performance Max Campaigns to enhance local intent traffic and boost Google Business Profile engagement.
- Continuously A/B tested creatives, messaging, and campaign formats for optimal results.
Results
- +20% growth in new patient bookings across all locations.
- Organic traffic doubled (9,800 → 21,500 monthly visits).
- Hyper-local keyword rankings increased from 16 to 93; 27 in Top 10 within 1 month.
- Top 3 keyword rankings improved from 75 to 240.
- Google 3-Pack visibility rose from 35% to 85% of locations.
- Paid campaign ROI improved through precise geo-targeting and retargeting.
- First-party data activation increased appointment show-up rates and reduced churn.
- Awareness ads built strong patient pipelines for new locations.
Key Takeaways
Integrating clinician collaboration, hyper-local paid media, and programmatic SEO delivered rapid keyword growth, increased bookings, and improved ROI. The strategy ensured marketing was scalable, locally relevant, and clinically aligned.
Client Testimonial
I worked with Arvind (Growth Strats) for over a year on content and SEO. They definitely know their job
Aurian de Maupeou
Cofounder - Selectra
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