5 Metrics Every Small Business Should Track and 5 They Should Not

IMAGE DISTRIBUTED FOR AMERICAN EXPRESS OPEN - The owner of Merz Apothecary in Chicago prepares for the increase of traffic expected on Small Business Saturday after a front window makeover thanks to designer Simon Doonan. (John Konstantaras / AP Images for American Express OPEN)

5 Metrics Every Small Business Should Track and 5 They Should Not, November 18, 2015

By: Germar E. Reed

There is a wealth of data that small businesses can and should be tracking in order to ensure that they are properly armed to make better business decisions.

But which metrics should you track?

All of them?

No!

If data isn’t actionable or useful, don’t waste your time. A KPI is a key performance indicator– the metrics by which you measure your success. It’s a good idea to decide on the metrics that you care most about and put them together in a dashboard to make tracking easier/quicker.

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Small Business and Advanced Analytics

Small Business and Advanced Analytics, October 29, 2015

By: Germar E. Reed

According to McKinsey research, by 2018 the United States will experience a shortage of 190,000 skilled data scientist and analyst. While most small business are not able to employ a full analytics team to manage the large amounts of data being collected during the day-to-day operation of their business, many have the ability to hire a consultant to complete specific tasks as needed. What tasks can a Data Analyst/Scientist assist you with? Read more

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