rencontre un homme franГ§ais GLOBAL — 72% of senior marketers consider data to be a strategic asset, according to new research from the World Federation of Advertisers (WFA).
http://faithsmedicalservices.com/maljavkos/6789 Despite this, more than half are ‘only just starting’ the process of giving it a central role in their marketing.
http://www.lexiquedumanagement.com/milkivay/289 The study is based on responses from 32 companies with a global annual marketing spend of $35bn. It found that 31% of companies described themselves as advanced or highly advanced in the adoption of data-driven marketing (DDM).
browse around this web-site However, 56% of respondents recognised that they were still early in the journey, describing themselves as in the initial planning stage and yet to deploy a DDM strategy.